Thursday, January 15, 2009
Rally Ireland to Kick Off FIA World Rally Championship 2009
The Northwest of Ireland will be alive with the roar of engines from the 29th January to the 1st February, when Rally Ireland takes place in Belfast, Fermanagh, Tyrone, Sligo, Leitrim, Donegal, Cavan and Roscommon. This event marks the beginning of the championship, an honour traditionally given to the Monte Carlo Rally. Seeing as this is only the 2nd time that Ireland has hosted a round of the FIA World Rally Championship, this is a huge achievement, and one that can only benefit the local economy - the last Rally Ireland attracted over 250,000 spectators and generated €48 million in revenue. Further information is available here and here. And oh yeah, if you attend, keep an eye out for one of the 1000+ signs we produced for the event...
Tuesday, December 23, 2008
We Will Return To Work on the 5th January
We are now closed for the Christmas and New Year break! Have a great festive season.
Applied Signs & Display find Work Life Balance at the European Parliament
Earlier this month the European Foundation for the Improvement of Living and Working Conditions held their 'Living and Working in Europe Event' at the European Parliament. Applied Signs & Display's involvement was to produce and set up various portable displays at the parliament buildings in Brussels.
Topics covered at the event included migration, flexicurity, active aging and working time.
This was an impressive job which used the space and light of the building well, and by all accounts it was fun to set up too (especially for the alpinists who hung the hanging signs!).
Topics covered at the event included migration, flexicurity, active aging and working time.
This was an impressive job which used the space and light of the building well, and by all accounts it was fun to set up too (especially for the alpinists who hung the hanging signs!).
Friday, December 12, 2008
Peugeot 4007 in Action at Top Gear Live
Just got some great images through of the Peugeot 4007 in action at Top Gear Live, graphics by Applied Signs & Display! Let me know what you think...
Tuesday, December 9, 2008
The Apprentice Final - And Other Recent TV Appearances!
Our work has once again appeared in TV3's The Apprentice, and God were we proud! Our Swift Banner Stand produced for Temple Street Children's Hospital was placed beside finalist Nicky as she made her introductory speech. It didn't help her to win the series but Nicky's team raised €18000+ for the hospital during the charity auction, and we like to think that the curl-resistant, ultra-matte finish Swift Banner didn't hurt!
We can also be seen on your screens at the moment, on the ad for Jason Byrne's new DVD, The Byrne Identity. We produced the colourful backdrop stand - its amzing how versatile and imposing a simple flat pop up stand can be.
We can also be seen on your screens at the moment, on the ad for Jason Byrne's new DVD, The Byrne Identity. We produced the colourful backdrop stand - its amzing how versatile and imposing a simple flat pop up stand can be.
Thursday, December 4, 2008
Our Newsletter Archive
12 months after our first e-newletter was published, you can access an archive of our newsletters below...
December '07
January '08
April '08
June '08
October '08
December '08
And you can join our mailing list here...
December '07
January '08
April '08
June '08
October '08
December '08
And you can join our mailing list here...
Friday, November 28, 2008
12 Pain-Free Ways To Cut Exhibiting Costs...
... without sacrificing your success at the event.
1) Take a smaller space at the exhibition and maximise your impact with extra lighting, which has been shown to increase awareness of your display by 30 to 50 percent. Lighting can be hired from just €50 per event.
2) Another way to maximise your presence even in a small display space is to use some movement. Exhibitor Online claims that people are naturally drawn to moving objects such as product demonstrations, gobos and spinning signs.
3) Save shipping costs by choosing the lightest possible stand material - Aluminium weighs just 25% what timber or laminate weighs.
4) For a multi-panel stand, include one complimentary-colour panel at the design stage which can be replaced in future without worrying about colour-matching with the rest of the panels. You may not plan to change a panel now but a many exhibitors will have new product or event to promote over the years, and will save by replacing just one panel rather than reprinting the entire set.
5) If you want to impress your competitors and potential clients with a new stand at each event, hiring will greatly reduce your costs. You can have an L-shaped stand at one event, an S-shaped stand at the next, a plasma display at another, and if you and your designers are clever you might not need to purchase new graphics each time. This will also rule out any storage problems or costs.
6) Remember that theft can be a problem at trade shows and protect your valuables accordingly. Investing in some lockable equipment and security cables for larger items with save money in the long run. Keeping expensive products and samples on display inside your space will keep them secure and entice clients to enter your booth.
7) Look after your display equipment. Avoid dropping any hardware as this can loosen screws and springs, and cause chips or cracks which age the stand. Graphic elements are the most vulnerable part of your display so follow guidelines for maintaining graphic panels to keep them looking fresh and professional. You will get years and years of use from your display with proper care.
8) If you use a set up service, plan ahead to allow the fitters plenty of time to set up, at a time that suits them. If access is only available after hours, or you organise this service at the last minute, you may have to pay overtime fees increasing your overall cost. The same applies to graphic design & production charges.
9) Buy a display system or stand with a decent warranty, and one that can be mended in your home country to save time and shipping costs.
10) Buy a stand that is made of connecting parts or components - you can learn to set these up yourself, saving on set up fees, and each can be replaced separately if needs be, saving you a fortune compared to replacing an entire single-piece display.
11) If you are looking for a bigger or newer display, use your existing elements as a base. With a skillful exhibit company, you can reuse, revamp, upgrade or disguise your existing equipment in a whole new display, at a fraction of the cost of starting from scratch. (Especially true if you have invested in quality items to begin with).
12) Re-use what you have in terms of graphics also. When getting new design work done, check your existing files and artwork for high resolution images, logos and backgrounds that can be reused, tweaked and incorporated into your new design. In the hands of an experienced designer, these can be transformed into something totally new, and providing these elements will save you on stock photography and redrawing fees. If you are unsure about what can be used, send everything you have to your designer to sort through.
1) Take a smaller space at the exhibition and maximise your impact with extra lighting, which has been shown to increase awareness of your display by 30 to 50 percent. Lighting can be hired from just €50 per event.
2) Another way to maximise your presence even in a small display space is to use some movement. Exhibitor Online claims that people are naturally drawn to moving objects such as product demonstrations, gobos and spinning signs.
3) Save shipping costs by choosing the lightest possible stand material - Aluminium weighs just 25% what timber or laminate weighs.
4) For a multi-panel stand, include one complimentary-colour panel at the design stage which can be replaced in future without worrying about colour-matching with the rest of the panels. You may not plan to change a panel now but a many exhibitors will have new product or event to promote over the years, and will save by replacing just one panel rather than reprinting the entire set.
5) If you want to impress your competitors and potential clients with a new stand at each event, hiring will greatly reduce your costs. You can have an L-shaped stand at one event, an S-shaped stand at the next, a plasma display at another, and if you and your designers are clever you might not need to purchase new graphics each time. This will also rule out any storage problems or costs.
6) Remember that theft can be a problem at trade shows and protect your valuables accordingly. Investing in some lockable equipment and security cables for larger items with save money in the long run. Keeping expensive products and samples on display inside your space will keep them secure and entice clients to enter your booth.
7) Look after your display equipment. Avoid dropping any hardware as this can loosen screws and springs, and cause chips or cracks which age the stand. Graphic elements are the most vulnerable part of your display so follow guidelines for maintaining graphic panels to keep them looking fresh and professional. You will get years and years of use from your display with proper care.
8) If you use a set up service, plan ahead to allow the fitters plenty of time to set up, at a time that suits them. If access is only available after hours, or you organise this service at the last minute, you may have to pay overtime fees increasing your overall cost. The same applies to graphic design & production charges.
9) Buy a display system or stand with a decent warranty, and one that can be mended in your home country to save time and shipping costs.
10) Buy a stand that is made of connecting parts or components - you can learn to set these up yourself, saving on set up fees, and each can be replaced separately if needs be, saving you a fortune compared to replacing an entire single-piece display.
11) If you are looking for a bigger or newer display, use your existing elements as a base. With a skillful exhibit company, you can reuse, revamp, upgrade or disguise your existing equipment in a whole new display, at a fraction of the cost of starting from scratch. (Especially true if you have invested in quality items to begin with).
12) Re-use what you have in terms of graphics also. When getting new design work done, check your existing files and artwork for high resolution images, logos and backgrounds that can be reused, tweaked and incorporated into your new design. In the hands of an experienced designer, these can be transformed into something totally new, and providing these elements will save you on stock photography and redrawing fees. If you are unsure about what can be used, send everything you have to your designer to sort through.
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