Monday, December 31, 2007

We return to work on Wednesday 2nd January

Applied Signs & Display will reopen after the Christmas break on Wednesday 2nd January. We will be preparing to move premises the following week, but work will continue as normal throughout to move. Further details will be posted as they arise. Happy New Year!

Thursday, December 20, 2007

Extra Large Building Wraps as an Alternative to Press Advertising

Many companies rely on half page and full page print advertising - the business and recruitment pages in the Broadsheets are a favourite for this, usually because of their wide reach and targeted readership. According to, a half page colour ad in the Irish Times Business or Recruitment supplement comes in around the €16900 mark (rate card prices), while a half page colour ad in the Irish Independent costs around €17250. On top of this of course are the Design or Ad agency fees associated with creating the print ad. The ad will be targeted well and will have a lot of presence within the page due to its sheer size. However there is a more cost effective, and arguably more eye-catching, alternative - for companies with a large office building in a city centre location or in the financial district of a city, a Digitally Printed Building Wrap may be a cheaper and more effective solution than the traditional print ad. Production of a Mesh Building Wrap (mesh allows light through so windows can be covered without any problem), say 10m wide x 10m long, would cost €6000 (fitting fees are extra). Like the half page newspaper ad, the size of this banner relative its surroundings will draw attention from passers by. The location of the building will mean that professional and business people will be passing by each day to reach their work places and so the ad will have a similar reach to that of a newspaper ad. A major advantage of the building wrap over the half page print ad is that it can stay up as long as needs be. Although a newspaper can obviously be kept and re-read at a later date, the reality is that a newspaper ad has maybe a 2 day window in which to reach readers, while a Building wrap could feasibly be left in place for months if needs be, so is suitable for short and long term advertising campaigns. Just a thought...

Wednesday, December 19, 2007

Applied Signs & Display Customers in Sunday Independent's Best of Business 2007

This week the Sunday Independent published its list of 'The Best and the Worst of 2007' in Irish Business, and we are thrilled that several of our customers were represented in the 'Best of' portion of the list! Compiled by '24 of Ireland's smartest stockmarket analysts', this list identifies the Best Large and Small Companies in Ireland as well as the Best Young CEO and the Best and Worst Business Deals this year. Gene Murtagh of Kingspan and Patrick Kennedy of Paddy Power were identified as the Best and 3rd Best Young CEOs in the country respectively, while Norkom was lauded as the Best Small Company and AIB as the 2nd Best Large Company in 2007. All of the above are customers of ourselves (Norkom, AIB & Paddy Power all use our Banner Stands, Pop Up Stands and Display Accessories, while Kingspan use our Re-usable Custom Build Stands, our Exhibition Set Up Service and our Building Signage), and we are delighted to congratulate these CEO's and companies on this significant achievement.
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