Monday, June 22, 2009

The IIA Social Media Working Group

In the latest in our series of informative guest blogs, Joy Redmond, co-founder of, fills us in on the work being done by the Social Media Working Group to promote and encourage the use of social media marketing by Irish businesses.

There are as many resources on how to do social marketing, as there are networks so rather than provide a whistle stop tour of the social web in 2009, I’ve elected to introduce you to the Irish Internet Association’s Social Media Working Group and the sterling work they’ve been doing over the past twelve months.
The Social Media Working Group seeks to support businesses in the development of strategies for engaging with social media, including blogging, social networking, community sites, RSS, tagging, and podcasts. IIA 2008

The committee members consist of a diverse range of skills and disciplines ranging from social media, web development, marketing, to PR and education.

Although their main output: Guides to Social Media for Business are restricted to members of the Irish Internet Association, they also have plenty of tips and advice available to the general public and one I’d like to particularly highlight are the weekly blog posts containing Social Media case studies.
Each week a committee member writes a case study on a particular area of social media that has caught their attention, the tone is ‘how to’ providing the reader with step by step descriptions of how a particular campaign was designed, implemented and measured – certainly a must read for anyone thinking of dipping their feet in social media in Ireland today.

However, the Working Group’s formal output is not the only rich content on offer as many of the members provide valuable resources themselves.
For example, Eoin Kennedy from Slattery Communications writes an excellent PR blog entitled ‘Thoughts on Communications in Ireland’ and here you’ll find many tips and checklists on how to go about raising your profile online.
Bernie Goldbach from Tipperary Institute does an interesting video round up of tech news in the Sunday papers on which is also syndicated on fellow committee member Campbell Scott’s now global social network IGOpeople.
Krishna De aka Ireland’s social media ambassador is also a member of the working group, she’s on every network and if you’ve ever seen her present at her many speaking engagements, you’ll agree her passion for social media is infectious and her many resources are definitely worth a browse.
Last but not least, I’d like to mention the IIA’s Roseanne Smith who is always online and at hand to help with your every social media whim.

Joy Redmond is the co-founder of Flexitimers.

Joy started her career in 1996 as Marketing Director of Newmedia, one of Ireland's first web design companies. She remained agency side working with and Campaign HTDS before moving client side to become online marketing manager of (a joint venture between Fyffes and Glanbia). Before setting up Flexitimers with Dervla Cunningham, Joy was a lecturer in E-business, research and marketing in the Dublin Institute of Technology and was Course Director of the Masters in Business & Entrepreneurship. She is a mentor on the Wexford County Enterprise Board and a member of the Irish Internet Association Social Media Working Group.

Tuesday, June 2, 2009

Social Media to Market Your Event

The rise of social media has changed the landscape of marketing, and event marketing is no different. Facebook's invitiation facility and the event listing section on Linkedin, along with Twitter's meatoric rise in popularity in the last few months mean that you would be crazy not to use these varied media to publicise your event to a huge audience, for FREE. What's more, the instant-ness of applications such as Twitter for i-phone means that attendees are marketing and publicising events for you, in real-time! UK based events website are running a free webinar this month to guide you through the process of harnessing social media to market your event. And InfluentialMarketingBlog have a great post on how you or or your guest can utilise Twitter during an event to connect with those not in attendance or gain instant, online PR for your event. Check out Scott Monty's blog for an insight into the variety of markets which can be reached through these channels, from Generation Y-ers to 'Mommy bloggers'!
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