Tuesday, June 2, 2009

Social Media to Market Your Event

The rise of social media has changed the landscape of marketing, and event marketing is no different. Facebook's invitiation facility and the event listing section on Linkedin, along with Twitter's meatoric rise in popularity in the last few months mean that you would be crazy not to use these varied media to publicise your event to a huge audience, for FREE. What's more, the instant-ness of applications such as Twitter for i-phone means that attendees are marketing and publicising events for you, in real-time! UK based events website TSNN.co.uk are running a free webinar this month to guide you through the process of harnessing social media to market your event. And InfluentialMarketingBlog have a great post on how you or or your guest can utilise Twitter during an event to connect with those not in attendance or gain instant, online PR for your event. Check out Scott Monty's blog for an insight into the variety of markets which can be reached through these channels, from Generation Y-ers to 'Mommy bloggers'!

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