Wednesday, April 22, 2009

The Evolution Of Logos

I absolutely love this chart of high profile logos through the years (from Brittany Bohnet via Ogilivy's blog - thanks). Am I the only one who likes many of the oldies best? I much prefer the rainbow Apple logo and the 70s/80s BMW logo. Think IBM could have made more of an effort in the early days though! Love love love the previous two Canon logos also. Would love to know your thoughts...

1 comment:

Roseanne said...


A great post! It really heartens me to think that even the best mess with their logos sometimes. Approaching a company logo with an intent to change it can be very daunting but sometimes it can be for the best: look at the Firefox that rose from the flames of the previous logo.

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