Trade Show & Exhibition Marketing gaining importance, as work becomes more computer focused

I read today on the Nomadic Display blog (recommended reading for anyone even remotely related to the display industry) that Trade Shows and Exhibitions have been gaining in importance due to an increased need for face-to-face marketing. It seems, because business people are increasingly confined to their computer screens rather than in meetings and personal interactions as has been the norm in the past, the opportunity to meet prospects, suppliers and customers face-to-face in a Exhibition environment has become an even more valuable resource. The article also quotes some figures which indicate that Trade Show marketing has surpassed print marketing in terms of spending in the US.

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